PR Boxes.

Put the press materials on top, then let each lift reveal one thing at a time. A release that has to be dug for rarely gets read, so it goes where the lid comes off.

Below that we usually stage a printed card, then the product in a fitted insert that holds it where it looks placed on purpose. A ribbon pull under the tray helps the recipient lift it cleanly on camera, and the telescoping lid gives a slow first reveal.

The open box is the set, and whatever sits behind the product ends up in every frame. Full-bleed interior print turns the base and the underside of the lid into a backdrop the creator doesn't have to style.

We print the interior in CMYK or matched PMS colours and plan it with the insert, so the artwork isn't hidden under a tray. A message printed under the lid lands at the moment of opening, when the phone is usually closest to the box.

Digital short-run printing lets us put a different name on every box without new plates. Personalisation measurably lifts open and coverage rates, and the cost stays sensible at PR quantities.

Many brands tier it. Top editors and large creators get their name printed on the lid, while a wider seeding list gets a personalised note card in a standard build. Tailoring the contents to each recipient's beat turns the mailing itself into a story they can tell.

Always, because a PR box has to arrive camera-ready and scuff-free. A rigid box sent bare picks up corner crush, scuffed soft-touch and courier labels on the lid, which spoils the first shot.

We size a plain or lightly branded corrugated shipper to the presentation box with minimal void, so the rigid build doesn't slide around. Products held in a fitted insert stay put as well, and nothing turns up looking like a return.

Soft-touch matte and linen papers read well on a phone camera because they don't throw glare under ring lights. Gloss lamination gives stronger colour but can flare in close-ups, so we often keep it to the interior or a spot UV logo.

Embossing and hot foil add depth that shows when the box is turned in the hand. A box finished well enough to keep tends to reappear on shelves in later videos, which stretches the exposure well past the send date.

Our common press formats are 12 × 9 × 4 in and 14 × 11 × 5 in, sized so the box reads at scale in vertical video. Theatrical proportions help on a phone screen, where a small box disappears.

Excess is the bigger risk now. Big empty cavities look careless, and creators do comment on wasted material. We'd size the box so the insert fills it, then spend on finish and personalisation instead of bulk.

Custom PR boxes start at 500 units. That covers a full seeding list with room left for press, retail partners and spares in case anything is damaged in handling.

If you want the same build to do double duty, the structure can also serve as a seasonal gift set at retail. That pushes the combined run higher, up to as many as 100,000 pieces, and spreads the setup across both uses.

Allow 7 to 10 business days for production after proof approval, or 5 to 7 on rush. Then add time to pack contents, print personalised cards and hand everything to the courier.

A sample takes 5 to 7 business days and is worth doing for a PR build, since you can film a test unboxing and fix the reveal order before the full run. The sample fee is credited when you place the production order.