
Counter Display Boxes.
Final price depends on size, material, finish and quantity. Your packaging manager confirms it before production.
Your custom box, quoted.
The full specification book.
Six chapters. Six colours. Click a tab to turn the page.
Counter Display Boxes
Point-of-sale in a shoebox footprint, sited right where the transaction happens.
Counter units live in contested space, so they must earn it. Compact footprint, upright header and a count that sells down before it looks empty.

Every detail. Intentional.
Counter space is contested
Small footprint, high turn.
The header raises in one move
No assembly tools.
Looks full until nearly empty
Stepped inserts do that.
Read looking down
Typography angled for it.
Impulse pricing on the face
Price makes the impulse.
A surface that cleans
Counters get cleaned daily.
In the details.

Magnetic Closure Details

Matte Finish

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Built like architecture.
Every order of Counter Display Boxes is an engineered build, measured, dieline-cut and hand-wrapped to spec. Below is the standard build sheet.
✦ Need a custom spec? Talk to our atelier. Every detail is negotiable.
Every surface, hand-selected.
What this product is built from, and the surfaces it takes. Below the build sheet sits the full swatch library. Every option applies across our range, and a physical swatch set is available on request.
Material
The board and paper your box is built from.
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How the outer surface looks, feels, and catches light.
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◷ FINISHAdd-ons
Closures, linings, and hardware that complete the build.
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◷ FINISH✦ Mix and match across all three and we'll build your exact combination.
The full kit of capabilities.
Sizing & dieline.
We cut Counter Display Boxes to a dieline built around your product instead of pulling a stock size off the shelf. Send us the length, width and height of the item (or the item itself) and we return a measured dieline, free, before you commit to anything.
Length, width and height of the item itself, at its widest points. Measure the product, not the box you happen to use today.
Allow 2–4 mm on each axis for a snug fit, and more if you are adding foam, a pillow insert or tissue.
We quote as Length × Width × Height. Tell us whether you are working in millimetres or inches and we match it.
✦ Not sure of your size? Send us the product and we measure it and build the dieline.
Pricing & minimums.
We price Counter Display Boxes per specification rather than from a fixed list, because the same build in two different finishes can land at very different numbers. Below is what actually moves the price, so you can shape the spec before you request a quote.
The single biggest lever. Unit cost falls sharply as volume rises, because setup and tooling spread across more pieces.
Board weight and stock choice change both the raw material cost and the shipping weight of the finished run.
Foil, spot UV, embossing and soft-touch each add a pass on press. One or two lift the box; five compound the cost.
Full-bleed print inside and out costs more than a one-sided design on natural stock.
Foam, moulded pulp, velvet pillows, magnets and ribbon are priced per piece on top of the box itself.
Standard production is the base rate. Rush moves you up the production queue and carries a surcharge.
✦ Quotes returned within 24 hours.
Questions, answered.
Everything you need to know about Counter Display Boxes.
It's E-flute corrugated with an auto-lock base, so it pops open square and the header folds up in one move. Nobody at the till needs tools or instructions. A display that takes effort to set up tends to stay in the stockroom.
We print the header and faces litho and laminate them to the E-flute, which keeps the board thin enough for crisp folds and a fine print surface.
Size it to match your wholesale case count, so the display lands on the counter full. A retailer who receives one case should be able to load all of it without leftovers going into a drawer. Capacity beyond that takes up counter space nobody agreed to give you.
The footprint also has to stay within what the category buyer accepts, because counter space is negotiated by the inch.
It's a slot or chute that lets tubes, sachets and small packs slide forward as the front one is taken. The next item always sits at the front edge, so the display never shows a gap. It suits slim products that stack well in a column.
For boxed items we'd use stepped tiers instead, which lift each row above the one in front so shoppers can see to the back of the unit.
Put the product name, what it does and the price on the header, in type that reads at arm's length. Shoppers glance at a counter unit while they wait, so the header gets a second or two of attention. A die-cut header shape breaks the rectangle, and a price-point flash on the face prompts the impulse buy.
Gloss laminate keeps the print clean through daily wiping, and reorder details can be printed inside for the store to restock from.
As small as your category allows, typically around 8 × 6 × 10 in or 12 × 8 × 12 in. The retailer decides how much counter space a brand gets, and a unit that spills past the agreed footprint gets moved or refused. We build from your product size and case count within those limits.
Tell us the store types you're selling into and we'll size the dieline to suit, with the design work free.
Counter display orders begin at 500 units. That covers a launch across a chain or a distributor's accounts, with extras kept back to replace units that get worn or damaged at the till.
We can run the same design up to 100,000 pieces if your retail footprint grows, and a reorder prints from the same files so new units match the old.
Counter displays are made in 7 to 10 business days from an approved proof, or in 5 to 7 on rush. A sample in 5 to 7 business days is the sensible first step for a new structure, so you can load it with product and check the header angle and the step heights. Its cost is credited back against the order.
Shipping goes anywhere in the USA.
Yes, the display-shipper version travels as a transit case and converts into the counter unit when it's opened. Staff open the top and put the whole case on the counter, with nothing to unpack. That one-touch setup is why retailers like it.
A shipper build needs a heavier outer and a clean tear line, which we engineer and then test on the sample.
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Ready to start your Counter Display Boxes project?
Get a free quote in 24 hours. Our atelier is here to help.





