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HomeSleeve & Tray PackagingCustom Insert Trays

Custom Insert Trays.

The component that actually protects — everything else is the box around it.

🏷 Key Specs
📦 500 min. order 15–20 business days lead time📐 Any size
✨ Finishes
White CoatedNatural KraftCMYK Print
▤ Materials
Food-Grade PaperboardPE-Coated KraftGreaseproof PaperCompostable Pulp
☑ Features
Sliding sleeve designSturdy rigid trayCustom insertsFree design help
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500+
Brands Served
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15–20 business days
Day Standard Lead
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Free
Design Support
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Any Size
Size & Dimensions
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The Atelier Book

The full specification book.

Six chapters. Six colours. Click a tab to turn the page.

Description
Overview

Insert Trays

The component that actually protects — everything else is the box around it.

Die-cut, moulded or formed, the insert holds the product away from every wall. Most packaging failures are insert failures wearing a box's name.

500
Min. order
15–20 business days
Lead time
Any size
Dimensions
Custom Insert Trays
White Coated · Natural Kraft · CMYK Print
Crafted to specification

Every detail. Intentional.

The insert does the protecting

The box only encloses.

Board, pulp or foam

Cost, sustainability, precision.

Fit measured from the product

Not from the box.

Extraction must stay easy

Too tight is also a failure.

Multi-cavity for kits

One plan, several shapes.

Test it loaded, not empty

Not the empty box.

brand
No. 04 — Construction detail
Technical Specs

Built like architecture.

Each Custom Insert Trays is an engineered object — measured, dieline-cut, and hand-wrapped to spec. Below: the standard build sheet.

The Four Families
Board, foam, pulp, formed
The core decision
Board
Single-material, photographs well
The e-commerce default
Foam
Best absorption, any depth
Mixed-material cost
Pulp
Formed fibre, real cushioning
The sustainable answer
Thermoform
Precision seats, low tooling
The formed economy
Duties
Protect, orient, reveal, fit
All four stack
Fit Honesty
Loose fails everything
The one rule
Spec Order
Contents first, box second
Always

✦ Need a custom spec? Talk to our atelier — every detail is negotiable.

The Library

Every surface, hand-selected.

What this product is built from, and the surfaces it takes. Below the build sheet, the full swatch library — every option applies across our range, and a physical swatch set is available on request.

Material
Die-Cut Board Platforms
The single-material default.
Standard
EVA Foam Cavities
The shock-absorption tier.
Protection
Moulded Pulp Nests
The fibre-formed answer.
Sustainable
Thermoformed Seats
The precision economy.
Formed
Flocked and Wrapped Foams
The luxury dress.
Premium
Finish
Reveal-Order Design
The scripted unboxing.
Craft
Colour-Matched Board
The presentation platform.
Design
Flocking
The velvet protection read.
Premium
Single-Material Systems
The recyclable whole.
Sustainable
Fit-Tested Dies
The honest engineering.
Essential
01 · Base Stock

Material

The board and paper your box is built from.

STOCK
Kraft Board
Natural uncoated fibre
MT · 300G
ECO
FSC Recycled
100% post-consumer waste
MT · ECO
FINISH
FSC Certified Recycled Paperboard
FINISH
Kraft Board
FINISH
SBS Paperboard
FINISH
Folding Box Board
FINISH
CCNB Recycled Board
FINISH
White Kraft Board
FINISH
Black Kraft Board
FINISH
Uncoated Paperboard
FINISH
Clear PET or Acetate Sheet
02 · Surface

Finishes

How the outer surface looks, feels, and catches light.

FINISH
Matte Black
Light-absorbing, no glare
PT · MATTE
FINISH
Soft-Touch
Velvet to the fingertip
PT · SOFT
FINISH
Gold Foil
Hot-stamped brilliance
PT · 871 C
FINISH
Spot UV
Selective high-shine
PT · GLOSS
FINISH
Emboss
Raised, tactile, dimensional
PT · RELIEF
FINISH
Printed Paper Sleeve
FINISH
Matte Lamination
FINISH
Gloss Lamination
FINISH
Soft Touch Lamination
FINISH
Gold Foil
FINISH
Silver Foil
FINISH
Spot UV
FINISH
Holographic Foil
FINISH
Embossing
FINISH
Debossing
FINISH
Anti Scratch Matte
FINISH
Aqueous Coating
FINISH
Full UV Coating
FINISH
Raised Spot UV
FINISH
Drip Off UV
FINISH
Pearl Coating
FINISH
Textured Varnish
FINISH
Sand Touch Coating
FINISH
Rose Gold Foil
FINISH
Rainbow Foil
FINISH
Copper Foil
FINISH
Cold Foil
FINISH
Foil Embossing
FINISH
Blind Embossing
FINISH
Multi Level Embossing
FINISH
Sculpted Embossing
FINISH
Die Cut Detailing
FINISH
Micro Perforation
03 · Extras

Add-ons

Closures, linings, and hardware that complete the build.

FINISH
Paperboard Insert
FINISH
Acetate Sleeve
FINISH
Paper Sleeve
Food-Grade PaperboardPE-Coated KraftGreaseproof PaperCompostable PulpWhite CoatedNatural KraftCMYK Print

✦ Mix and match across all three — we'll build your exact combination.

What We Make

The full kit of capabilities.

Food-Safe PE Coating
FDA-approved polyethylene coating — safe for direct food contact.
Custom Cavity / Compartment
Die-cut dividers or moulded compartments keep items separated.
CMYK Brand Print
Full-colour print in food-safe inks — brand every surface.
Grease & Moisture Resistance
Barrier board prevents oils and liquids from seeping through.
Compostable Option
Bagasse or PLA board — certified commercially compostable.
Stackable Design
Rigid base allows trays to stack safely for storage and transport.
Window Lid Option
Lid available with clear window.
Custom Size & Depth
Any footprint and wall height — matched to your portions.
Emboss / Print on Lid
Logo-embossed or printed lids for brand elevation.
Kraft Eco Finish
Uncoated kraft version fully recyclable at end of life.
Food-Safe CoatingCMYK PrintCustom CavityMoisture-ResistantStackable
Measure Twice

Sizing & dieline.

Every Custom Insert Trays is cut to a dieline built around your product — not pulled off a shelf. Send us the length, width and height of the item (or the item itself) and we return a measured dieline, free, before you commit to anything.

Size Range
Any size — built to your product
Custom dieline
Stock Dimensions
Made to the host box — board, foam, pulp and formed
L × W × H
Dieline File
Free with every quote
AI / PDF / DXF
Artwork Setup
Free structural design
Included
Tolerance
±1.5 mm on finished size
Industry standard
How to measure
01
Measure the product

Length, width and height of the item itself, at its widest points — not the box you happen to use today.

02
Add clearance

Allow 2–4 mm on each axis for a snug fit, and more if you are adding foam, a pillow insert or tissue.

03
Give us the order

We quote as Length × Width × Height. Tell us whether you are working in millimetres or inches and we match it.

✦ Not sure of your size? Send us the product — we measure it and build the dieline.

What It Costs

Pricing & minimums.

Custom Insert Trays is priced per specification rather than from a fixed list — the same box in two different finishes can land at very different numbers. Below is what actually moves the price, so you can shape the spec before you request a quote.

Minimum Order
500 units
Lower MOQ on request
Maximum Run
100,000 units
Larger volumes quoted
Standard Lead Time
15–20 business days
After artwork approval
Rush Lead Time
10–12 days
Surcharge applies
Pricing Model
Quote-based, per specification
USD
Design & Dieline
Free — included in every quote
No setup fee
Sampling
Physical sample before bulk
Credited on order
What moves the price
Quantity

The single biggest lever. Unit cost falls sharply as volume rises, because setup and tooling spread across more pieces.

Material and thickness

Board weight and stock choice change both the raw material cost and the shipping weight of the finished run.

Finishing

Foil, spot UV, embossing and soft-touch each add a pass on press. One or two lift the box; five compound the cost.

Print coverage

Full-bleed print inside and out costs more than a one-sided design on natural stock.

Inserts and hardware

Foam, moulded pulp, velvet pillows, magnets and ribbon are priced per piece on top of the box itself.

Timeline

Standard production is the base rate. Rush moves you up the production queue and carries a surcharge.

✦ Quotes returned within 24 hours — no obligation, no account required.

Client Voices

What brands say.

The best packaging partner we've ever worked with. Every box feels like an event.
Sarah M.
Head of Brand · Luxe Cosmetics
Our unboxing experience went from forgettable to remarkable. The magnetic close is chef's kiss.
James L.
Founder · Apex Spirits
Fast turnaround, flawless quality, and the design support is genuinely exceptional.
Priya K.
Creative Director · Kalon Jewelry
— Frequently Asked Questions —

Questions, answered.

Everything you need to know about Custom Insert Trays.

Consumer electronics accessories, pharmaceutical and OTC health products, personal care items, hardware and tools, toy and craft supplies, and premium food items all use blister and tray packaging extensively. The format works best when product visibility supports purchase decisions, when tamper-evidence is a commercial or regulatory requirement, and when organized product presentation communicates quality at retail.
The card backing is the primary brand surface — it carries brand identity, product photography, key features, usage instructions, and required compliance information. A well-designed blister card communicates the product's value proposition in the 2–3 seconds a retail customer spends evaluating it. The blister shows the product; the card tells the story.
PVC (standard clarity and cost), RPET (recycled PET — sustainability claims, good clarity), PETG (recyclable, excellent clarity), and PLA (compostable — reduced clarity performance) are the standard thermoform materials. Material selection affects barrier properties, clarity, recyclability claims, and cost. For brands making sustainability claims, specifying RPET or PETG enables credible recycling claims at retail.
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