
Custom Insert Trays.
Final price depends on size, material, finish and quantity. Your packaging manager confirms it before production.
Your custom box, quoted.
The full specification book.
Six chapters. Six colours. Click a tab to turn the page.
Insert Trays
The component that does the actual protecting, with the box built around it.
Die-cut, moulded or formed, the insert holds the product away from every wall. Most packaging failures are insert failures wearing a box's name.

Every detail. Intentional.
The insert does the protecting
The box only encloses.
Board, pulp or foam
Cost, sustainability, precision.
Fit measured from the product
Not from the box.
Extraction must stay easy
Too tight is also a failure.
Multi-cavity for kits
One plan, several shapes.
Test it loaded, not empty
Not the empty box.
Built like architecture.
Every order of Custom Insert Trays is an engineered build, measured, dieline-cut and hand-wrapped to spec. Below is the standard build sheet.
✦ Need a custom spec? Talk to our atelier. Every detail is negotiable.
Every surface, hand-selected.
What this product is built from, and the surfaces it takes. Below the build sheet sits the full swatch library. Every option applies across our range, and a physical swatch set is available on request.
Material
The board and paper your box is built from.
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How the outer surface looks, feels, and catches light.
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Closures, linings, and hardware that complete the build.
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◷ FINISH✦ Mix and match across all three and we'll build your exact combination.
The full kit of capabilities.
Sizing & dieline.
We cut Custom Insert Trays to a dieline built around your product instead of pulling a stock size off the shelf. Send us the length, width and height of the item (or the item itself) and we return a measured dieline, free, before you commit to anything.
Length, width and height of the item itself, at its widest points. Measure the product, not the box you happen to use today.
Allow 2–4 mm on each axis for a snug fit, and more if you are adding foam, a pillow insert or tissue.
We quote as Length × Width × Height. Tell us whether you are working in millimetres or inches and we match it.
✦ Not sure of your size? Send us the product and we measure it and build the dieline.
Pricing & minimums.
We price Custom Insert Trays per specification rather than from a fixed list, because the same build in two different finishes can land at very different numbers. Below is what actually moves the price, so you can shape the spec before you request a quote.
The single biggest lever. Unit cost falls sharply as volume rises, because setup and tooling spread across more pieces.
Board weight and stock choice change both the raw material cost and the shipping weight of the finished run.
Foil, spot UV, embossing and soft-touch each add a pass on press. One or two lift the box; five compound the cost.
Full-bleed print inside and out costs more than a one-sided design on natural stock.
Foam, moulded pulp, velvet pillows, magnets and ribbon are priced per piece on top of the box itself.
Standard production is the base rate. Rush moves you up the production queue and carries a surcharge.
✦ Quotes returned within 24 hours.
Questions, answered.
Everything you need to know about Custom Insert Trays.
Board covers most e-commerce orders, foam absorbs shock best, pulp gives a plastic-free cushion and thermoform makes precise seats at low tooling cost. Board wins most often because it recycles with the box and photographs well.
We'd move to EVA foam for heavy or fragile items, and to moulded pulp when the brief rules out plastic but still needs cushioning.
We measure the product itself, cut the insert to that, and only then work out the box dimensions. Working the other way round leaves gaps that let items shift and hit the wall.
A good fit holds the item firmly yet lets it come out without a struggle. Too tight is a failure too, because customers tear the insert getting at what's inside. We test every die loaded with real product, since an empty insert can't show you any of that.
Yes, a multi-cavity insert holds each piece of a kit in its own shaped seat. The layout also sets the order things are seen, so the main item can sit in the centre with accessories around it.
We plan the reveal order with you, then cut and test the full layout in one sample. Packing a kit into a fitted layout is also quicker than wrapping loose pieces in tissue.
Board inserts can be printed or made from colour-matched stock, and foam or thermoformed inserts can be flocked for a velvet surface. Wrapped foam, covered in paper or fabric, gives a premium platform with no foam edges showing.
A colour-matched board platform carries the brand colour into the box interior. Plain kraft or white coated board costs less and keeps the interior quiet.
The insert is sized to the inside of the host box and to the product, so there are no standard sizes. We need the box's inside dimensions or its dieline, plus the product's dimensions and weight.
If the box isn't made yet, we'll design the two together. That usually gives a tighter result than fitting an insert into a box chosen first.
Insert trays have a 500-unit minimum, whichever material they're made from. Most customers order inserts alongside the boxes they go into, at matching quantities.
If you already have boxes from another supplier, we can make the insert alone to fit them. Send a couple of the boxes so we cut to what's actually on your shelf.
Yes, a fit sample cut to your product takes 5 to 7 business days, and it's the step we'd least want to skip. After approval, production runs 7 to 10 business days, or 5 to 7 on rush.
The sample fee is credited when the order goes ahead. Small die adjustments after a first sample are normal.
A board insert inside a board box is the easiest, because the whole pack goes into one recycling stream. Moulded pulp is also paper-based and goes the same way.
Foam and thermoformed plastic have to be separated from the box before recycling. If the brief puts weight on sustainability, we'd push for board or pulp and use foam only where the protection really needs it.
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Ready to start your Custom Insert Trays project?
Get a free quote in 24 hours. Our atelier is here to help.





