Standup Pillow Boxes.

We add a flat base panel to the pillow form and turn it ninety degrees, so the curve runs vertically and the box faces forward. The base gives it a stable footprint and carries the weight of the contents.

The top keeps the curved pillow ends, which is what makes it look different from a regular carton sitting next to it.

It tips more readily than a rectangular carton, because the weight sits high over a small base. Three changes help: a wider base, a lower overall height and heavier board in the 20 to 24pt range.

We would test filled boxes on a real shelf before committing to the full order. Shoppers pick stock up and put it back, and a sample shows quickly whether the box settles or topples.

For shelf retail, yes, because a flat pillow box lies down and wastes shelf space. Standing it up gives you a front panel that faces the aisle, which a favour-style pillow never had.

You keep the soft pillow outline and gain the shelf behaviour of a carton. The format suits tall, slim contents best, and wide flat items are still better in a regular pillow box.

Yes, we cut base lock dies that fold into a square, stable footprint. A locked base stays square under the weight of the contents, where a plain tuck base can bow and make the box lean.

The lock is formed by hand in the same way as the rest of the box, and the carton still ships flat. We'd pair it with a wide base on the taller sizes.

Put the brand and product name on the front panel, which now faces the shopper instead of the ceiling. The curved top reads from above and from the side, so it suits a pattern, a colour band or a small foil mark.

Every finish in the pillow range applies here, including foil, embossing, spot UV and soft-touch lamination. Coloured and metallised stocks work well for gifting ranges.

Our regular vertical sizes are 3 × 2 × 5 inches and 4 × 3 × 7 inches, given as width by depth by height. Custom sizes are cut to order.

Height is where stability gets decided. For a tall item we'd widen the base before adding height, since every extra inch makes the box easier to knock over once shoppers start handling it.

Standup pillow boxes have a 500-unit minimum. That makes a sensible first shelf run for a boutique range, and the cost per box comes down on larger reorders.

We draw the base and curve on your dieline at no charge, so your artwork lines up with the front panel from the first proof.

Your order is produced within 7 to 10 business days of artwork approval. When a store launch is fixed, the rush service turns it round in 5 to 7 business days.

Shelf-test a sample before bulk. We make one in 5 to 7 business days, you stand it filled on the actual fixture, and the sample fee comes back to you as credit on the full order.