Custom Flyers Printing.

Choose it from how the flyer reaches people, because that determines how long it survives and how much it needs to feel like something.

Street handout — 130gsm. Most recipients glance and discard within seconds. Heavier stock is money spent on something nobody registers.

Door-drop — slightly heavier. It arrives among other post and competes for attention, and a flimsy flyer reads as junk. It also has to come through a letterbox without creasing badly.

Counter or display rack — 170gsm. Picked up by someone already interested, so it can carry more content. Heavier stock also stands up in a rack rather than flopping over, which matters for visibility.

Inserted into another mailing — as light as possible. The host item pays the postage, and weight there costs real money.

One thing worth deciding separately: if anyone might write on the flyer — noting a date, a time, a phone number — avoid gloss lamination. It resists pen ink completely. Uncoated or matt is the right call.