Retail Shelf Display Trays.
The case becomes the facing — cut once and it is merchandised.
Your custom box, quoted.
The full specification book.
Six chapters. Six colours. Click a tab to turn the page.
Retail Shelf Display Trays
The case becomes the facing — cut once and it is merchandised.
Shelf trays arrive full and open along a perforation into a printed facing. Strength after tearing is what separates a good tray from a sagging one.
Every detail. Intentional.
It must hold once opened
Torn open, it must not sag.
One pull, no knife
Perforation does the work.
Front panel is the facing
Treated as shelf real estate.
Wall height is a compromise
A tall wall conceals the goods.
Dimensions come from the buyer
Dimensions are given.
Stacks before it displays
Compression in the stockroom.
Built like architecture.
Each Retail Shelf Display Trays is an engineered object — measured, dieline-cut, and hand-wrapped to spec. Below: the standard build sheet.
✦ Need a custom spec? Talk to our atelier — every detail is negotiable.
Every surface, hand-selected.
What this product is built from, and the surfaces it takes. Below the build sheet, the full swatch library — every option applies across our range, and a physical swatch set is available on request.
Material
The board and paper your box is built from.
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How the outer surface looks, feels, and catches light.
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Closures, linings, and hardware that complete the build.
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◷ FINISH✦ Mix and match across all three — we'll build your exact combination.
The full kit of capabilities.
Sizing & dieline.
Every Retail Shelf Display Trays is cut to a dieline built around your product — not pulled off a shelf. Send us the length, width and height of the item (or the item itself) and we return a measured dieline, free, before you commit to anything.
Length, width and height of the item itself, at its widest points — not the box you happen to use today.
Allow 2–4 mm on each axis for a snug fit, and more if you are adding foam, a pillow insert or tissue.
We quote as Length × Width × Height. Tell us whether you are working in millimetres or inches and we match it.
✦ Not sure of your size? Send us the product — we measure it and build the dieline.
Pricing & minimums.
Retail Shelf Display Trays is priced per specification rather than from a fixed list — the same box in two different finishes can land at very different numbers. Below is what actually moves the price, so you can shape the spec before you request a quote.
The single biggest lever. Unit cost falls sharply as volume rises, because setup and tooling spread across more pieces.
Board weight and stock choice change both the raw material cost and the shipping weight of the finished run.
Foil, spot UV, embossing and soft-touch each add a pass on press. One or two lift the box; five compound the cost.
Full-bleed print inside and out costs more than a one-sided design on natural stock.
Foam, moulded pulp, velvet pillows, magnets and ribbon are priced per piece on top of the box itself.
Standard production is the base rate. Rush moves you up the production queue and carries a surcharge.
✦ Quotes returned within 24 hours — no obligation, no account required.
What brands say.
“The best packaging partner we've ever worked with. Every box feels like an event.”
“Our unboxing experience went from forgettable to remarkable. The magnetic close is chef's kiss.”
“Fast turnaround, flawless quality, and the design support is genuinely exceptional.”
Questions, answered.
Everything you need to know about Retail Shelf Display Trays.
It varies by retailer, and you should get their SRP specification document before designing anything — most large retailers publish one, and it typically prescribes more than brands expect.
Commonly specified:
- Case dimensions and how they fit the shelf and pallet configuration.
- Perforation position and how the tray must present once opened.
- Facing requirements — how many units must be visible and how they must be oriented.
- Ease of opening, often specified as a single motion without tools.
- Barcode placement on both the case and the remaining tray.
The underlying reason is staff time. Retailers have quantified what it costs to unpack a case and arrange products across thousands of lines and hundreds of stores, and shelf-ready is increasingly a condition of listing rather than an option.
Send us the specification document and we will design to it. Designing first and checking later almost always means redesigning.
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Ready to start your Retail Shelf Display Trays project?
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